AI – should we embrace a fresh approach or continue with the traditional one? AI products and solutions have gained immense significance in enabling businesses to stay competitive. However, deploying and operating AI products within an organisation’s perimeter bring a new challenges in terms of data security and reliability. To mitigate risks such as data leakage, FinOps, ethical alignment and processes to ensure the reliability it is crucial to adopt new approaches. In this context, let’s explore the emerging challenges and SRE practices specifically tailored for AI.