The challenge of building products for Gen-Z

The challenge of building products for Gen-Z

Do you remember when you were 10 years old, playing Fortnite on your smartphone? No? Me neither!

Gen-Z (people born after 1996) are not like you and me. They are using screens on the school playground, while you and I were playing with marbles and skipping ropes. Building products for a generation born with technology at their fingertips is both a blessing and a curse. A curse, because it’s tough to understand what’s going on in their heads. A blessing, because you know that “you are not your user” and you can’t use your childhood as a reference point. The only way to understand them? Proper research.

Loren will share the challenges the Flair team has faced when trying to understand and delight a Gen-Z audience, and the solutions they’ve found along the way.

Loren in numbers: 10+ years as a Graphic Designer, 8 years as an entrepreneur (Industrial design), 2 years in UX/UI design, 1 year at Flair Football, on a mission to create a visually delightful, user-friendly experience for young football players on the app.


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