VR Storytelling: The Age of AX

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Speaker: Christophe Mallet

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VR Storytelling: The Age of AX

Christophe is the co-founder of Somewhere Else, a London-based creative consultancy and production house specialised in immersive technologies (VR/AR/MR). After 8 years spent between digital strategy consultancy and music events production, Christophe started Somewhere Else to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.
Working with the likes of Samsung, Three and ExxonMobil, Somewhere Else has enable brands in the fashion, retail and entertainment sectors to build deeper relationships with their audiences through powerful VR experiences. Christophe is a regular VR blogger and a member of the Uni-VR think tank. He has recently delivered talks at the Awwwards LDN, the AR/VR Show and the Virtual Reality Show as well as conducted VR workshops for top creatives at agencies such as Ogilvy, FCB Inferno, IDEO and OMD.

Storytelling in VR represents a paradigm shift for creators. We’re moving away from author-directed linear narratives and into the realm of world-building. The spectator becomes a visitor: the actual author of a story within a world designed for him. This is the age of Audience Experience design, a new era where creators have to put themselves in their audience’s shoes and understand their cognitive, emotional and physical experience. The talk will look at the following topics among others: the death of the author, behavioural design, the body as a computer interface, designers as storyscapers. Each concept will be illustrated by existing VR/MR experiences.

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