As collecting data on application use becomes easier, designers increasingly rely upon these insights to create more user-centric systems. These insights can be misused to achieve business goals, rather than positive user experiences. This may be good design for business but from an ethical perspective, is this right? In this talk, we will explore how treating users as participants and independent agents, rather than obedient predictable data-points can help us to design systems that empower users while still achieving business goals.
Designing for Humans: Business Goals vs. Design Ethics