UX design is commonly associated with techniques for digital products and giant platforms when focusing heavily on user consumption. Nevertheless, UX is embedded in every product and experience we consume. A bespoke UX solution can be a large investment for small and medium-sized businesses, however, based on empathy as the main principle we can create any type of product that is appealing to the user. I will be talking about the differences between ‘goto market’ products which ascertain our users’ needs and real experiences with digital and physical products.
Rafa is a digital designer at Nalla (http://desigggn.rafaprada.info/)
Join the Energized Labs meetup in London for some thought-provoking talks: https://www.meetup.com/Energized-Labs/