UX is not a tech term

UX design is commonly associated with techniques for digital products and giant platforms when focusing heavily on user consumption. Nevertheless, UX is embedded in every product and experience we consume. A bespoke UX solution can be a large investment for small and medium-sized businesses, however, based on empathy as the main principle we can create any type of product that is appealing to the user. I will be talking about the differences between ‘goto market’ products which ascertain our users’ needs and real experiences with digital and physical products.

Rafa is a digital designer at Nalla (http://desigggn.rafaprada.info/)

Join the Energized Labs meetup in London for some thought-provoking talks: https://www.meetup.com/Energized-Labs/

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