Using data to help create impossibly personalised storytelling

Speakers: Ryan Moriarty
At Lost My Name, we make impossibly personalised products for children using our unique blend of creative storytelling, design and engineering superpowers.

We design, manufacture and sell all of our products directly, and have seen fantastic growth in our first few years. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started!

Following funding last year from German venture capitalists Project A, we invested in a BI & Data Science team, with the initial aim of optimising our marketing spend through attribution modelling. 7 months, and a bespoke attribution model later, the team now supports all aspects of the business: including conversion rate optimisation, CRM modelling, operations forecasting, and even… whisper it… the creative team, who design and make our beautiful products.

Because all of our products are made to order, we have a unique opportunity at Lost My Name to use the data we collect to take personalisation beyond what is normally possible. In fact, we see it as more than just an opportunity, we see it as our obligation…

Bio: Ryan is an experienced analytics & data science leader, with a proven track record of building highly effective teams that drive commercial value through data. Ryan has worked across a range of industries, both in the UK and globally, and is passionate about the role data must play in all businesses… especially creative start ups.

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