People don’t remember numbers, they remember stories.
If you want to communicate your data-driven findings to an audience, and you actually want people to take action based on them, then you need to be able to tell a compelling story with your numbers. As they say “a pie chart didn’t change the world”, but the story of what it’s showing might.
Sophie Sparkes loves making data accessible. She works at Tableau on the Tableau Public team where she helps journalists, non-profits and bloggers visualize their data to tell insightful stories. She has a background in analytics and government.