If you were given the task of creating personas to design sustainable technology for a humanitarian cause, how would you go about it? Where would you start? How much research it’s enough research in a lean environment? What is the purpose of creating personas, anyways?
We will be take on the challenge of creating personas that reflect women like 18-year-old Maryam, a Syrian refugee from Aleppo who is seven months pregnant and has arrived to Lebanon, without any access to the vital pre-natal information.
UNICEF estimates that approximately 4% of a displaced population will be pregnant at a given time, of which approximately 15% will experience complications.
UX for Change is currently partnering with the HaBaby app team. HaBaby aims to support pregnant refugees during their journey through different countries by providing a list of symptoms, actions to take and multilingual support in order to ease the communication with health care providers, who may or may not speak their language.
How to Design Lean Personas from Adrian Howard
Adrian is passionate about building effective teams and great products. He co-founded Quietstars to help organisations do that, using Lean, Agile and User Experience practices.
You’ll find Adrian working with startup and product development teams — doing everything from coaching & teaching to hands on user experience & development work.
With more than fifteen years experience working with startups, established businesses and agencies Adrian is an active member of the Agile and Lean UX communities. He organised the UX Stage at the Agile 2010 and Agile 2012 conferences, and regularly teaches and speaks on integrating Lean, UX and Agile methods. He’s also a mentor for Lean Startup Machine and speakup.io.
What is EMPOWERHACK? from Hera Hussain
Hera is the Founder of Chayn, an open source gender and tech project that builds platforms, toolkits and runs hackathons to empower women facing violence & the organisations supporting them. Raised in Pakistan and living in London, Hera knew from early on she wanted to empower women found herself drawn to tech start-ups and how technology can be utilised to solve social issues. She is also a keen member of social innovation networks such as Wikipedia, MakeSense, Startingbloc, WEF’s Global Shapers and Yunus&Youth. Hera was named one of the 17 Local Globalists by GOOD magazine, presented by UN Foundation.
Helping Pregnant Women Refugees with HaBaby from Audrey Henkels
Audrey is passionate about working at the intersection of technology and social impact.
She has four years of experience administering, building, and supporting web and mobile data systems for nonprofits and social enterprises in the health, education, and agriculture sectors while based in South Africa, Kenya, and India. Audrey helped to conceive of HaBaby at EmpowerHack this fall and is the current project manager for this app. She holds a BA from the University of Chicago, is a certified Force.com Developer and Scrum Master, and is currently pursuing an MSc in Information Systems and Technology at City University London.