Emotional Design, as defined by Aaron Walter, is the use of psychology and craftsmanship to create an experience for users that makes them feel like there’s a person, not a machine, at the other end of the connection.
Sandra Gonzalez founder of UX & RP, delivers a thought provoking presentation where she scratches the surface on the origins as well as principles and strategies for implementing Emotional Design.
During the presentation, which she based on Aaron Walter’s book, Designing for Emotion, she showcases industry leading websites which have implemented some of the strategies such surprise and anticipation to bring this principles to life.
She wraps up this session going over some transactional websites that have successfully, embed emotional design to communicate with its users.
Speaker: Sandra Gonzalez
Venue: ThoughtWorks London