Cognitive bias and Ecommerce

We all make informed buying choices every day. From the mundane sock purchaser to the empassioned Ferrari buyer.
It seems there is a huge spectrum in how we each perceive a good deal, but how informed are these buying decisions? Could there be other factors at work? In this presentation Kris introduces some of the concepts of how we perceive value and make those all important buying decisions, while looking at ethical ways to use this knowledge to make our online shops more effective.

Speaker: Kris Purdy
Venue: dotmailer

June Magento Meetup – Checkouts, Make Your Store Pay, Cognitive bias and eCom

Wednesday, Jun 3, 2015, 6:30 PM

Location details are available to members only.

100 Magento Users Went

June’s Magento Meetup is sponsored by Austin Fraser, IT recruitment experts and DotMailer, The UK’s no.1 email marketing company.3 great talks for you this meetup:6:30- 7:00  Welcome, drinks & networking.7:00 Introductions, Charles Curtis7:15 Adam Stylo, Craftyclicks• “Checkout & address forms : good UI vs good data” Checkouts need to be…

Check out this Meetup →

Leave a Reply