Why header bidding is changing everything

Header bidding is the latest in a long line of technologies that disrupt the programmatic ad market. As a major technology platform in the programmatic space, Criteo is seeing first-hand how these changes can affect publishers, advertisers, and everything in between. We’ll see how header bidding has developed, what it means, where it’s going, and how Criteo is using data science to ensure it stays ahead of the curve.