A researcher, consultant and entrepreneur, Talya will discuss the real challenge of digital health – to use the technology in order to create meaningful and lasting behaviour change.
This requires patient comprehension, engagement, and the psychological insight that helps render digital tools into a powerful, sustainable vehicle for behaviour change toward health.
Prof. Talya Miron-Shatz PhD, BuddyNSoul / CureMyWay http://www.curemyway.com/
A decision scientist (PhD. in psychology) who worked with Nobel Laureate Daniel Kahneman at Princeton University, taught consumer behavior at Wharton, and wrote over 50 academic papers on medical decision making by patients and physicians. Prof. Miron-Shatz knows quite a bit about digital health, how it needs to be delivered, and how people can be motivated to engage with it.
Her industry experience spans working with big pharma, corporations developing patient portals and wearables, with health advertising agencies, and with startups.
Talya is CEO of BuddyNSoul, a startup that offers a novel approach to sustainable behavior change and ongoing engagement with patients and people in general. Brands, insurers and providers – stay tuned.