Demographics analysis by shoes from Will Thomas

Will is a data scientist by trade with a background in strategy consulting.

After roles in digital strategy and consulting at Coca-Cola and Mars and Co, he studied an MSc in Big Data Analytics at UCL and worked as a freelance data scientist before co-founding Hoxton Analytics, where he is currently the CTO. Hoxton Analytics is a retail analytics start-up that counts and profiles shoppers via image recognition and processing of the shoes they wear, removing all privacy issues surrounding competing in-store analytics solutions.

Talk title: ‘Analysing demographics by their shoes using machine learning’